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AI-powered duplicate detection.
Keep your Salesforce pristine.

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Everything you need to maintain data quality

From AI-powered matching to real-time protection, True Record keeps your Salesforce data clean and accurate.

AI-Powered Matching

Semantic AI catches duplicates that rules miss. Confidence scores show match quality at a glance.

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AI-Powered MatchingAI-Powered Matching

Merge with Confidence

Preview changes, pick the best values, and undo any merge with one click – even custom objects.

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Merge with ConfidenceMerge with Confidence

Real-Time Protection

Stop duplicates before they enter your CRM. Configure matching rules and let True Record guard your data 24/7.

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Real-Time ProtectionReal-Time Protection

Data Quality Dashboard

Monitor your data health with at-a-glance metrics. Track duplicate rates, field completeness, and data decay over time.

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Data Quality DashboardData Quality Dashboard

Instant Setup

Connect via OAuth in 60 seconds. Optional managed package for enhanced in-Salesforce experience. Start scanning immediately.

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Instant Setup

Merge with confidence.

Align your matching rules for single, or cross object and merge confidently across manual, bulk or auto-merge actions.

Native Salesforce Experience

See True Record running directly inside your Salesforce org as a managed package.

Native Lightning UI
Embedded in Salesforce
Data Enrichment

Clean once, stay clean forever.

Most tools stop at finding duplicates. We keep your data healthy for the long run.

Cleanup

  • Find existing duplicates across objects
  • AI-powered matching catches what rules miss
  • Native Salesforce merge for Account, Contact & LeadUses Salesforce's native SOAP API merge — same behavior as the Salesforce UI with full audit trail and automatic reparenting.
  • Reparent child records automatically

Import Clean

  • Detect duplicates within your import file
  • Match against existing Salesforce records
  • Validate fields before import
  • Import to any standard or custom object

Ongoing Protection

  • Prevent new duplicates with CDC monitoring
  • Data quality detection for decay & completeness
  • Track bounced emails automatically
  • Scheduled scans keep your CRM healthy

Security without compromise.

True Record connects to Salesforce using OAuth 2.0 and standard APIs. Nothing is installed in your org, and you can revoke access anytime.

OAuth-only access (no passwords)
Optional managed package
Tokens encrypted at rest
Access limited by Salesforce permissions
Test safely in sandbox first
Transparent security & data handling docs

Security & FAQ

See the exact OAuth scopes we request, what we store, and how to disconnect.

Read the security pagePrivacy policy

Transparent pricing. No surprises.

Start free, upgrade when you need more. No hidden fees, optional Salesforce components.

14-day trial on Professional & Business

Start here

Free

Perfect for small teams getting started with duplicate detection.

Free

Includes 1 seat

Records per scan: 250
Scans per month: 200
Objects: Lead & Contact only
Basic duplicate detection
Quick Wins: Exact duplicate detection (email/phone)Free plan only. Finds up to 200 exact duplicate pairs.
Manual merge operations
Fast reparenting
Unmerge (7-day window)
Community support
Start free

Upgrade ready

Professional

AI-powered matching and cross-object detection for growing teams.

Most popular
.../month
Annual:...(≈ .../mo)Save 20%

Includes 1 seat • +$15.00 USD/seat

14-day free trial

Everything in Free, plus
Records per scan: 1,000
Scans per month: 500
Objects: All CRM standard objects
Cross-Object Matching: Up to 3 pairs
Cleanup
AI-powered semantic matching
Cross-Object Matching
Bulk merge operations
Field-level merge preview
Best-effort full reparenting (updateable relationships)
Field survivorship policies
Unmerge (30-day window)Reverse any merge and restore deleted records with full field restoration. Related records are re-reparented automatically.
Ongoing Protection
Data Quality Detection (decay, completeness)Detect data decay, incomplete records, and quality issues across your Salesforce data.
REST API Access (5 keys)Programmatic access to your duplicate data via REST API. Create up to 5 API keys for integrations.
Phone format validation (included)Local validation using libphonenumber — checks if phone numbers match valid formats (E.164, national, international) without API calls.
Email format validation (included)Local regex validation — checks if email addresses match standard format (user@domain.com) without API calls.
Phone Verification add-onTwilio API verification — confirms if phone numbers are real, active, and can receive calls/SMS. Includes verifications each month.
Email Verification add-onZeroBounce API verification — confirms if email addresses exist, are deliverable, and haven't bounced. Includes verifications each month.
Data Enrichment add-onApollo.io enrichment — auto-fills company data (industry, size, revenue) for Accounts. Includes 500 enrichments each month. Lead & Contact enrichment coming soon.
Scheduled scans
CDC real-time monitoring
Background scan queue (20k)
Audit logs
Start Professional

Upgrade ready

Business

Advanced automation and governance for data-driven organizations.

.../month
Annual:...(≈ .../mo)Save 20%

Includes 3 seats • +$20.00 USD/seat

14-day free trial

Everything in Professional, plus
Records per scan: 5,000
Scans per month: Unlimited
Objects: Custom objects included
Cross-Object Matching: Up to 10 pairs
Seats included: 3 team members
Cleanup
Cross-Object (custom objects)
Custom survivorship rules
Unlimited background queue
Unmerge (90-day window)Reverse any merge and restore deleted records. Includes bulk unmerge for entire operations and point-in-time restore.
Bulk unmerge operations
Ongoing Protection
REST API Access (10 keys)Programmatic access to your duplicate data via REST API. Create up to 10 API keys for integrations.
Address format validation (included)Local validation — checks for missing addresses, incomplete fields, and invalid postal code formats by country without API calls.
Address Geocoding add-onGoogle Maps API — standardizes addresses, verifies they exist, and provides lat/long coordinates. Includes geocodes each month.
Advanced analytics
Unlimited scans/month
Start Business

Upgrade ready

Enterprise

Custom solutions with dedicated support and SLA guarantees.

.../month
.../yearbilled annually

Includes 5 seats • +$25.00 USD/seat

Everything in Business, plus
Records per scan: 50,000
Scans per month: Unlimited
Objects: Unlimited custom objects
Cross-Object Matching: Unlimited pairs
Seats included: 5 team members
Cleanup
Unlimited Cross-Object pairs
Auto-merge (500/day)
Approval workflows
50k records/scan
White-label capabilities
Unmerge (unlimited window)Reverse any merge with no time limit. Includes bulk unmerge, point-in-time restore, and full field restoration.
Ongoing Protection
Root Cause Analysis
SAML SSO
Webhooks
Custom roles
Unlimited REST API keysProgrammatic access to your duplicate data via REST API. Create unlimited API keys for integrations.
Validation add-ons included (Phone, Email, Address, Enrichment)Monthly limits: Phone 1,000 verifications, Email 2,500 verifications, Address 500 geocodes, Data Enrichment 1,000 records. Overage available.
99.9% SLA guarantee
Custom integrations
10-day grace period
Start Enterprise

Prefer a guided rollout? Email support@truerecord.app to talk with us.

Premium Add-Ons

Enhance your plan with optional add-ons. Available for Professional, Business, and Enterprise plans.*

Data Import AI

Popular

Import CSV or Google Sheets with intelligent duplicate detection

.../month

0 records included

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Phone Verification

Validate phone numbers in real-time

.../month

0 lookups included

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Email Verification

Verify email addresses and detect disposables

.../month

0 checks included

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Address Geocoding

Validate and geocode addresses *

.../month

0 geocodes included

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Data Enrichment

Auto-fill company data for Accounts. Lead & Contact enrichment coming soon.

.../month

0 enrichments included

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Save 20% with annual billing. View all add-ons

* Address Geocoding requires Business or higher. * Enterprise includes validation/verification add-ons.

Share True Record. Get rewarded.

Refer another Salesforce team and earn 3 months of Data Import AI free when they upgrade to Business or higher — plus they get 1 month free too.

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Available to all customers. Rewards stack with no limit.

* Rewards apply to production Salesforce orgs with active paid subscriptions only.

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