Data Quality

Keep your data healthy over time

Automatically detect data decay, incomplete records, and invalid contact information before they become problems.

Decay Detection

Find records that haven't been touched in months or years.

No Activity Thresholds

Flag records with no activity for 30, 60, 90, or 180 days

Stale Record Detection

Identify records not modified for 1-5 years

Health Score Each record gets a 0-100 health score based on activity, completeness, and data quality.

Health Score Calculation

Understand exactly how record health is measured.

Professional

Each record receives a 0-100 health score calculated from three weighted components:

Activity

40%
  • Last modified date
  • Last activity date
  • Email opens/clicks
  • Task/Event history

Completeness

35%
  • Required fields populated
  • Email present
  • Phone present
  • Address complete

Validity

25%
  • Email format valid
  • Phone format valid
  • No bounced emails
  • API verification status

Example Health Score Breakdown

Activity Score32/40 points
Completeness Score28/35 points
Validity Score25/25 points
Total Health Score85/100

Completeness Monitoring

Ensure records have the information you need.

  • Missing email detection
  • Missing phone detection
  • Required field tracking (configurable per object)
  • Population percentage scoring
  • Incomplete records flagging (< 50% fields populated)

Email Validation

Catch invalid and problematic emails before they hurt deliverability.

Format Validation

Professional

Detect malformed email addresses

Shared Inbox Detection

Professional

Flag emails like info@, sales@, support@

Bounce Tracking

Professional

Uses Salesforce EmailBouncedDate field

API Verification via ZeroBounce

Add-on

Disposable email detection, catch-all domains, deliverability checking

Phone Validation

Ensure phone numbers are valid and reachable.

Format Validation

Professional

International format support via libphonenumber

API Verification via Twilio

Add-on

Disconnected number detection, carrier lookup, line type

Address Validation

Verify addresses are complete and deliverable.

Postal Code Validation

Business

Country-specific format validation (US, UK, CA, DE, FR, AU, NZ, JP)

API Verification via Google Maps

Add-on

Deliverability checking, standardization, geocoding

Scheduled Scans

Automate your data quality monitoring on a schedule.

Professional
  • Daily, weekly, or monthly schedules
  • Automatic duplicate detection runs
  • Data quality checks during scans
  • View results and history in the dashboard

Background Scan Queue

Process large datasets asynchronously without blocking your workflow.

Professional
PlanQueue Capacity
ProfessionalUp to 20,000 records
BusinessUnlimited records
EnterpriseUnlimited records
  • Queue scans and continue working
  • Cancel running scans anytime
  • Progress tracking in the dashboard
  • Clear success/failure status per job

Change Data Capture (CDC)

Detect duplicates in real-time as records are created or updated.

Professional

Real-time protection CDC monitors Salesforce change events and automatically flags potential duplicates as they enter your system.

  • Instant duplicate detection on record creation
  • Monitors supported objects via Salesforce CDC
  • Configurable matching rules per object
  • Secure webhook ingestion from Salesforce CDC

Root Cause Analysis

Stop duplicates at the source by understanding where they come from.

Enterprise

Fix the source, not just the symptoms Root Cause Analysis identifies WHERE duplicates originate, helping you prevent future duplicates instead of just cleaning them up.

Duplicate Sources Tracked

  • Web Forms (Web-to-Lead, Web-to-Case)
  • CSV / Data Imports
  • API Integrations (Marketing tools, ERPs)
  • Manual Entry (User-created records)
  • Third-party Sync (HubSpot, Marketo, etc.)

Actionable Insights

  • Identify which web forms create the most duplicates
  • Spot problematic data imports before they run
  • Find API integrations that need duplicate checks
  • Train teams on proper data entry workflows
  • Measure duplicate prevention success over time

Example Analysis

"Last month, 68% of Lead duplicates came from your website contact form. Consider adding a pre-submission check or tightening validation rules."

Web Form: 68%API: 22%Manual: 10%