Comparison

True Record vs Cloudingo

Cloudingo is a Salesforce managed package focused on merging duplicates and automating cleanup workflows. True Record is a modern web app with AI semantic matching, a free plan, and optional real-time monitoring for new duplicates.

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True Record Professional

$29.99/month

Monthly or annual billing. Professional includes AI semantic matching, cross-object matching, API access, and undo/restore.

Cloudingo Standard

$2,500/year

AppExchange list price is $2,500/year (Standard) with a 10-day trial. Cloudingo advertises real-time merge automation and undo/restore.

Key Differences

AI-Powered Matching

True Record includes semantic AI matching for better recall. Cloudingo's AppExchange listing focuses on rules and automation, and does not advertise semantic/AI matching.

Optional Managed Package

True Record connects via OAuth and runs as a web app. An optional LWC package is available for in-Salesforce duplicate alerts and enrichment. Cloudingo is installed as a Salesforce managed package (per AppExchange).

Data Health Monitoring

True Record includes decay and completeness scoring. Cloudingo advertises address standardization and security/health visibility, but does not advertise decay/completeness scoring.

Free Plan vs Trial

True Record has a free plan to evaluate in your org. Cloudingo offers a 10-day trial (per AppExchange).

Feature-by-Feature Comparison

Feature	True Record	Cloudingo
Free plan / trial	Free plan available	10-day trial (AppExchange)
List price (starting)	$29.99/month (base, 1 seat)	$2,500/year (Standard, per company)
Deployment	Web app (OAuth)	Salesforce managed package
AI/Semantic matching		Not advertised
Real-time duplicate handling	CDC monitoring + optional auto-merge	Advertised (real-time merge & automation)
Undo/restore		Advertised
Address standardization	Address geocoding add-on	Advertised (U.S. address verification/standardization)
API / integrations	REST API access (Professional+)	Advertised (connect systems via API)

Pricing Comparison

Cloudingo is sold as annual per-company plans; True Record offers monthly and annual billing.

True Record — Free plan available. Professional starts at $29.99/month (base includes 1 seat), with annual billing and additional seats available.
Cloudingo — AppExchange list pricing is $2,500/year (Standard), $6,000/year (Professional), and $10,000/year (Enterprise), with a 10-day trial.

What You Get with True Record

AI-powered semantic matching that catches what rules miss
Connect via OAuth with optional managed package for enhanced in-Salesforce experience
Cross-object matching (Lead to Contact, Lead to Person Account, etc.)
Real-time duplicate monitoring with Change Data Capture (CDC)
Data quality monitoring: decay detection, completeness scoring
Integrated verification add-ons (phone, email, address)
Undo/restore any merge with full audit trail
REST API access for custom integrations
Free tier to get started - no credit card required

Notes

Pricing and feature notes are based on publicly available information (as of Dec 2025) and may change. Verify details with each vendor.

Sources: Cloudingo AppExchange listing, True Record pricing

Trademarks and product names belong to their respective owners. True Record is not affiliated with the companies listed.

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