Verification Add-ons

Verify contact information to improve deliverability and data quality.

Why Verify Data?

Invalid contact information wastes resources and damages sender reputation. True Record's verification add-ons validate emails, phones, and addresses using industry-leading providers.

Improve email deliverability

Reduce bounced calls and messages

Ensure accurate mailing addresses

Protect sender reputation

Email Verification

Validate email addresses to identify invalid, risky, or undeliverable addresses.

Verification Statuses

Valid

Email is deliverable and safe to send

Invalid

Email does not exist or will bounce

Catch-All

Domain accepts all emails; deliverability uncertain

Spamtrap

Known spam trap; do not send

Abuse

Known complainer; high spam report risk

Do Not Mail

Role-based or disposable email

Unknown

Could not determine status

How It Works

1Enable email verification in Settings → Add-ons
2Run a Data Quality scan (manual or scheduled)
3Invalid emails appear as findings in the Data Quality dashboard
4Click any finding to see detailed verification results
5Results are cached for 30 days to avoid duplicate charges

Phone Verification

Validate phone numbers and identify line type and carrier information.

Data Provided

Validity

Whether the phone number is valid and formatted correctly

Line Type

Mobile, landline, VoIP, toll-free, etc.

Carrier

Current phone carrier name

Country

Country of the phone number

Line Types

•

Mobile

Cell phone—supports SMS and calls

•

Landline

Fixed line—calls only, no SMS

•

VoIP

Internet-based phone service

•

Toll-Free

Business toll-free number

Address Verification

Validate and standardize physical addresses for accurate deliveries and compliance.

Features

Address Validation

Verify the address exists and is deliverable

Standardization

Format addresses according to postal standards

Geocoding

Get latitude/longitude coordinates

Component Parsing

Extract street, city, state, zip, country

Automatic Corrections

Address verification can suggest corrections for common issues:

→ Misspelled street names
→ Missing or incorrect ZIP codes
→ Abbreviated vs. full state names
→ Suite/unit number formatting

Verification Add-ons

Verification features are available as add-ons. Subscribe and manage usage in Settings → Add-ons.

Smart Caching

Results are cached to avoid duplicate charges. Cache duration varies by type: Email (30 days), Phone (60 days), Address (90 days). Re-verifying within the cache period uses stored results at no cost.

Usage & Overage

Each add-on includes monthly usage. You can set a spend cap or allow overages at per-unit rates. Enterprise plans include verification at no additional cost.

Frequently Asked Questions

Which verification should I prioritize?

Email verification typically has the highest ROI for sales and marketing teams. Phone verification is critical for call centers. Address verification is essential for shipping and compliance.

How often should I re-verify records?

We recommend re-verifying email addresses every 3-6 months as ~22% of email addresses become invalid each year. Phone numbers change less frequently.

What happens to invalid records?

Invalid records are flagged but not automatically updated. You can create reports or automations to handle invalid records according to your business rules.

Can I verify records automatically?

Automatic verification for new records is available on Business and Enterprise plans. Configure in Settings → Automation.

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